Everything NPs need to launch and grow your independent practice

From getting started to expanding your clinic, Joy provides expert guidance in practice strategy, marketing, technology, and everything in between—so you can focus on patient care, not paperwork.

A nurse practitioner launching a rocket

Find Joy in your Practice: Empowering Nurse Practitioners to Thrive Independently

Starting a business is hard. Launching a private practice can feel even harder. Joy is here to make it easier by providing the tools and support you need to launch, run, and grow your clinic successfully. Join our community of driven Nurse Practitioners who are delivering high-quality patient care—while building the practice of their dreams.

2x

Faster launch time for NPs who launch a practice with professional support.

68%

NPs who launched their own private practices reported higher job satisfaction.

About Us

What is Joy?

Platform

Independent practice management software designed specifically to help NPs launch and grow practices.

Partner

Personalized guidance from a practice business coach and growth / compliance experts.

Tools & Services

Purpose-built tools to help you market your practice, stay compliant, and deliver amazing patient care.

Empower

Be in business for yourself—not by yourself.

At Joy, you’ll be in business for yourself—but that doesn’t mean you have to do it all by yourself. We walk alongside you through every stage of your entrepreneurial journey, providing expert guidance and support—not handcuffs or mandates. Here’s how we help ensure you and your business succeed.

Launch

Launch your practice 3x faster, 50% more affordably, and 100% compliantly.

Grow

See more patients so you can hit your revenue and profitability goals faster.

You're not crazy...starting a private practice is at your fingertips

"In independent practices, patient satisfaction is 23% higher than in health systems. 66% of patients stated quality time with their doctor made them feel that they were receiving a higher quality of care."

Director, Health Hub

Launch with Confidence

Conquer the challenges of entrepreneurship and the complexities of running a practice with confidence with Joy's Launch Accelerator and your own personal launch coach.

Find Patients

We give you the power of a marketing agency at your fingertips to help you find and keep patients. With proven growth strategies for small, independent practices, we'll help you navigate marketing with things like a website, running ads, engaging potential patients, and increasing bookings.

Increase Profitability and Grow Faster

Your personal guide will help uncover proven growth strategies to help you at every phase of your journey. Whether it's improving your marketing efforts or improving practice operations, we'll help you uncover proven ways to help you grow faster.

Benefit from a wealth of tools and expertise.

Launch Accelerator

From “idea” to “open” in 30 days

1:1 Business Coaching

A coach and cheerleader on the path to success

Website

Build a brand and book more appointments

EMR & Practice Tools

Run appointments with ease and confidence.

Online Scheduling & Forms

Easy for patients and compliance

Ad Campaigns

Find new patients and book more appointments.

Compliance Guidance + Templates

Demystify the red tape of the industry

Financial Reporting

Run and operate with confidence + clarity

Start Your Journey with Joy

Unlock the potential of your independent practice today.

Empower

Let Joy take your vision to the next level.

Whether you’re an aspiring entrepreneur or an established clinic looking to grow faster, Joy breaks down the process and is with you step-by-step to help you level up your patient experience and get to clinic profitability.

Aspiring Entrepreneur

Taking the leap from employed nurse to entrepreneur can be intimidating. Joy breaks down the process and guides you step-by-step, from your first idea to opening your doors.

Trailblazers

You've taken steps towards launching but aren’t quite there yet. Joy gives you confidence in your next step, laying out the path and plan to take your clinic from “idea” to “open” in 30 days.

Established Practice

Your practice is up and running, but you're looking to grow. Joy helps you scale effectively—bringing in more patients and reducing the stress of expansion.

Book your free practice consultation

Take the next step toward your clinic's success. Connect with a Joy Business Consultant who understands your vision. We'll craft a plan that's uniquely yours.

FAQs

Find answers to common questions about launching and managing your independent practice.

What is Joy?

Joy is your all-in-one partner for launching, growing, and managing an independent practice. We combine expert guidance, a personalized partnership, and powerful technology to support clinicians every step of the way.

Launch Accelerator (Process)
A step-by-step guide that takes you from idea to opening your doors in just 30 days. Built on years of experience helping launch 0 to 1 clinics, we make your path to independence clear and achievable.

Partner (People)
Ongoing personalized guidance from industry experts—a dedicated practice coach, marketing specialists, growth strategists, and compliance gurus. We’re the partner that has your back as you build your dream practice.

Platform (Technology)
Purpose-built software tools that simplify the business side of healthcare. From patient management to marketing, Joy’s platform helps you scale efficiently, so you can focus on patient care.

Do I need business experience to start a practice with Joy?

Not at all. Joy is designed specifically for nurse practitioners who have little to no business experience. Our detailed guides, challenges, and coaching sessions are tailored to help you navigate everything from credentialing to marketing—so you’re never on your own.

Why should I build with Joy?

Building and running a practice isn't easy. We can take managing the business and day to day needs of the practice off your plate so you can spend your time with your patients.

Will Joy help me attract patients to my new practice?

We provide expert marketing strategies to help you attract and retain patients. By focusing on targeted patient acquisition, we ensure that your practice grows steadily and successfully.

Still have questions?

We're here to help!

Calling all change makers.

If you're ready to break free from the daily grind and make your mark, let's connect.

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